Building and managing an optin list provides the list owner direct access to potential customers.
Building an optin makes it possible for website visitors to fill out an online form. They sign up to receive email updates from you. These emails should contain updates, information, or news related to your latest products and services.
Successful businesses use it as a proven marketing technique, that keeps customers, subscribers and website visitors updated and engaged.
Gathering email addresses for your optin list can be done in several ways, using many different types of services, scripts and software. For today, we are going to talk mainly about using autoresponder types, script or service. Know the Rules for future success
An autoresponder script allows a subscriber to fill in a form and send it in to a specific address. This information is then processed and included in a database file. After that, the list owner can send a personalized reply to the subscriber to thank them for joining their list.
Autoresponder types: remotely hosted, locally hosted, and desktop hosted.
For many list owners, locally and desktop-hosted are far preferred over remotely hosted. Although remote hosted are a very good option in some cases. Locally and desktop hosted autoresponder types will allow you complete control because you are running the program on your own site.
If you have a domain name, you can use as many autoresponder’s as you like, all of which will match your domain name. When you use a remotely hosted program, you won’t be able to use your domain name with the autoresponder, unless you pay for a premium service. Instead, you’ll receive an address from the provider that resembles their link. This can be great for some, although many prefer to have their own domain name listed in the autoresponder.
If you use your own domain name with your autoresponder, you can normally keep it secret that you are using an autoresponder. When you send out emails using your autoresponder, it will display your website email, making it very hard to detect an autoresponder. This can be a great way to use your autoresponder, especially if you don’t want your customers to know that you are using one.
If you use a remotely hosted autoresponder, those you send messages to with notice that you are using an autoresponder.
You should think of this from their prospective. If you were their customer, you probably wouldn’t want to receive messages from an autoresponder. Instead, you would want to receive your emails and messages from someone real, giving you complete individual attention.
If you are just starting out and happen to be on a tight budget and have the technical skills required a remotely hosted autoresponder may very well be the best solution. You can use it until you get more money and get back on track, although you shouldn’t use it long term. Remotely hosted programs can get expensive very quickly; as the monthly charges will add it quick each month you use the program.
You can find remotely hosted autoresponder’s all over the Internet. All you have to do is search on Google, Bing or Yahoo.
Locally hosted autoresponder’s are preferred,but have disadvantages. Some types will limit how many domains you can install them on. If the vendor doesn’t provide free installation, you could have a problem installing the script. Most require some degree of technical experience. Locally hosted programs don’t have as many features as remotely hosted programs. Although you have complete control over the program.
Desktop-hosted autoresponder’s are good, although they have disadvantages. Some types will limit how many copies you can install on different computers. To get the most from them, you’ll need a computer that is always connected to the Internet. You’ll also need some experience to set them up. They aren’t recommended for those who have large mailing lists.
Although there are 3 main types of autoresponders, the type you choose should depend on your website and your needs.
The autoresponder types that work best for you may be completely useless to someone else. When you make your final decision, you should always decide on what you need for your company. After that pick an autoresponder that works best for you.
Remember, building and managing an optin list is one of the best and most effective ways to increase profits for your business. So it’s important you do it the right way.